Spin Master and Skydance Animation enter a Toy Deal Partnership
On August 5, 2022, John Lasseter is set to release his first animated film with Skydance Animation, called Spellbound. This is a huge deal as Mr. Lasseter is best known for his work with Disney and Pixar Studios. He had a hand in creating some of the most memorable animated films, including Toy Story, Monsters Inc., Frozen, A Bug’s Life, and Cars. One of the signs that this movie is likely to be a huge success is the fact that Skydance Animation has just announced a partnership with Spin Master to create a toy line for this film, and others that are in the works. Read on to learn more about this deal and why it is so important.
Spin Master is a children’s entertainment company. The company is responsible for producing toys, entertainment, and digital games for children. Right now, one of the hottest properties that Spin Master owns is the Paw Patrol television show and line of toys. However, some of the other popular brands that the company owns include teddy bear manufacturer Gund, the Batman toy line, Monster Jam toys, classic toys Etch-a-Sketch and Rubik’s Cube, Bakugan toys and animation, Spin Master board games, and Kinetic Sand. The company is a huge player when it comes to children’s entertainment and is one of the go-to toy manufacturers.
The partnership between Spin Master and Skydance Animation is huge. As a parent, you know that your children love toys. Think about some of their favorite television shows and movies, and then ask yourself if you have any toys from those shows or movies in your house. Odds are, you probably do. Children love toys that feature characters they are already familiar with from their favorite shows and movies. Spin Master entering into a deal with Skydance Animation to produce toys for the John Lasseter film Spellbound shows that Spin Master has a lot of confidence that the movie will do so well and that children will want toys from that movie. The scenario can also play out in reverse. A child may see a toy and then want to watch the movie associated with that toy. All in all, having toys associated with a movie benefits both the animation studio and the toy creator.
At this time, there have been no specific models released when it comes to the types of toys that are to be released. However, press releases announcing the partnership between Spin Master and Skydance Animation have indicated that you can expect to see dolls, vehicles, and stuffed animals released for the Spellbound movie release. These toys should hit the shelves about the same time as the movie launches, so everyone should have a good indication of what types of toys will be released within a few months.
When John Lasseter left Pixar Studios to work with Skydance Animation, there was a lot of buzz in the animation world as to what his first project would be. Unfortunately, due to the global Coronavirus pandemic, work on his first movie with the studio, Spellbound, has been delayed. However, after much anticipation and waiting, the film has finally received a release date of August 5, 2022. In addition to receiving a release date, the studio has teamed up with toy manufacturer Spin Master to launch a line of toys for this film and other Skydance animation films in the future. This is a sign that the studio is confident in the film and sees kids wanting to buy toys for this film.